Making Waves

DIVE Powers TikTok Out of Phone for Excel’s Chewtopia at Osheaga

DIVE powered the TikTok Out of Phone experience for Excel Gum’s Chewtopia activation at Osheaga, extending creator-led content into the physical world.

The experience connected TikTok, branded effects and experiential media to engage festivalgoers in real time and bring Excel’s new Chew Good platform to life.

Deep DIVE Insights

Retail store with digital screen and cosmetic display

Billboards on buildings featuring Fendi advertisement with text about Deborah Hall and DIVE Billboards.

Reinventing the CTV Ad Unit by Getting Social, branding image with smartphone and TV screen.

Digital billboard on city street with text 'Embracing Faux OOH: A New Era of Digital Audience Engagement'

Billboards in a city with message: 'DIVE Billboards and TikTok are taking brands Out of Phone', featuring advertisements and urban buildings.

DIVE into The Blog

What Cannes Lions 2026 Confirmed About the Future of Media

Every year, Cannes Lions offers a glimpse of where our industry is headed.

Creator content has become the starting point. Physical experiences are becoming more valuable. AI is changing how we work, while making human creativity even more important. And the strongest media strategies are no longer built around channels, they're built around connected ecosystems.

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