Making Waves

Out of Phone:
What happens when creator content leaves the feed?

Creator content is stepping out of the feed and into the real world. As TikTok’s Out of Phone partner, DIVE is excited to see this game-changing shift spotlighted by Campaign Asia.

Deep DIVE Insights
Retail store with digital screen and cosmetic display
Billboards on buildings featuring Fendi advertisement with text about Deborah Hall and DIVE Billboards.
Reinventing the CTV Ad Unit by Getting Social, branding image with smartphone and TV screen.
Digital billboard on city street with text 'Embracing Faux OOH: A New Era of Digital Audience Engagement'
Billboards in a city with message: 'DIVE Billboards and TikTok are taking brands Out of Phone', featuring advertisements and urban buildings.

DIVE into The Blog

Twinning and Winning at Cannes Lions: How Social + DOOH Are Shaping the Future of Brand Engagement

At Cannes Lions, DIVE joined TikTok, L’Oréal, and Quan Media to explore how brands are combining social media and Digital Out-of-Home (DOOH) to drive full-funnel engagement. This panel unpacked how integrated media strategies, linking mobile, social, and real-world activations, are helping brands turn digital storytelling into real-world impact.

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