Making Waves
Pinterest Brings Its New Series Into the Physical World
with DIVE
Pinterest and DIVE launch a
Digital Out-of-Home campaign to amplify Bring My Pinterest to Life, a creator-led, shoppable CTV series. Live across New York, Los Angeles, and San Francisco, the campaign extends Pinterest’s core idea—from inspiration to action—into real-world environments, turning saved ideas into tangible, everyday moments.
Deep DIVE Insights
DIVE into The Blog
The Aisle is the New Algorithm
The modern purchase journey rarely begins in a store. It starts in a feed—through creators, comments, reviews, and recommendations that build trust long before a shopper reaches the shelf. As social platforms become the new discovery engine, retail environments have an opportunity to reinforce that trust at the moment of decision. The brands winning today are treating the feed and the store as one continuous experience.
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