User Generated Content (UGC) has come a long way from being a “nice-to-have” addition to social media campaigns. In today’s media landscape, it’s a strategic asset, a proven driver of brand trust, engagement, and performance across platforms.

At Cannes Lions, DIVE joined TikTok, L’Oréal, and Quan Media to explore how brands are combining social media and Digital Out-of-Home (DOOH) to drive full-funnel engagement. This panel unpacked how integrated media strategies, linking mobile, social, and real-world activations, are helping brands turn digital storytelling into real-world impact.

Connected TV is no longer just a digital version of television, it’s a dynamic platform for creator-led storytelling. By combining UGC with shoppable, full-screen ad experiences, DIVE helps brands turn authentic content into measurable results.

In 2025, impressions are just the starting point. At DIVE, we help brands connect the dots between awareness and action—tracking real-world impact across DOOH, Retail Media, and CTV with tools that show what’s working, why, and where to go next.